So you have a web site and you’d like to add a chat bot to it!

Sure, you can use many of the platforms out there but how do you know what your bot should say?

I mean, what’s the process you want it to go through?

How do you know what you should say with it?

What is a chat bot for?

Those are all great questions and it can be overwhelming to figure that out.

The thing you have to remember is that your chat bot is just like any other marketing tool.

It’s a tool to leverage automation to get results, right?

So, how do you use any marketing tool?

When you keep that in mind, it can become easier to figure out what you should have your chat bot say…

How do you know what to ask?

Since we determined that your chat bot is just another marketing automation tool, then it makes sense to start with these marketing questions:

1- What is the goal of the chat bot’s conversation?

2- Who is your audience or avatar?

3- What is your offer?

4- How long after they...

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