The "Men’s 30-Second Skin Guru" and entrepreneur; Jake Rosenberg. After graduating from the University of Pennsylvania with degrees in economics and math, Jake has been a successful serial entrepreneur with ventures spanning software, investments, and fashion.

Jake suffered a ski accident in 2019 which left with a scar on his face. At the time, he felt that there wasn’t a solution for him because the products found were either impractical, marketed to women, or didn’t address his needs. From there, he learned every aspect of an e-commerce skincare business, product development, supply-chain management, and digital marketing to build a brand with performance at the core and with a simplistic design that would appeal to the modern man.

Driven by the principle that everything they make should take less than 30 seconds to use, Krete quickly became profitable with only its flagship Hydrating Facial Serum. It now continues to innovate for its community, launching new products and integrating novel technologies into its male customer experience.

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