What if the biggest obstacle to your growth isn’t your marketing, your team, or your product — but your relationship with your numbers?

In this episode, Chris sits down with Nate Littlewood — former Wall Street analyst, bootstrapped founder of Urban Leaf, and host of Profits on Purpose. Nate now works with 7-figure eCommerce and CPG founders to help them stop avoiding their financials and start using them as a strategic advantage.

They break down the four stages of building a healthier relationship with your business finances, why ignoring your numbers quietly costs millions, and how smart founders use finance as a compass — not a constraint. This conversation goes beyond spreadsheets. It’s about identity, purpose, and making decisions that scale both your business and your life.

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