Summary In this conversation, Matt Coffy discusses the evolving landscape of digital marketing, emphasizing the necessity of a robust content strategy in 2025. He introduces the 747 Content System, a method designed to generate a significant amount of content efficiently, and shares insights on building a lean team to manage this process. The discussion highlights real-world results achieved through these strategies and stresses the urgency for brands to adapt and implement effective content marketing practices.   Takeaways

• The digital marketing landscape has shifted significantly in 2025.
• Paid ads are becoming more expensive, making organic content essential.
• Most content strategies fail due to a lack of sustainability.
• The 747 Content System allows for efficient content creation.
• Creating one long-form piece can generate over a thousand unique content pieces.
• Content should be strategically repurposed across multiple platforms.
• Building a lean team is crucial for managing content effectively.
• Consistency in content creation leads to better audience engagement.
• Brands that hesitate in adopting new strategies risk falling behind.
• Taking action now is vital for future success in digital marketing.