“Players think - “Play me and I’ll show you”.  Coaches think - “Show me and I’ll play you”  - Shaka Smart

This boils down to expectations. Many conflicts (in relationships (think spouses/players/coaches/bosses/employees/...fill in the blank) arise from unclear or unmet expectations. 

So players expect , well, if you play me, I can show you what I can do. and Coaches expect, well, show me what you can do, and THEN I'll play you (or play you more). 

Everyone in the organization wants the team to be successful. The goal is the same. Our mentality needs to be aligned. Everyone in the organization wants everyone IN the organization to be operating at their highest capacity, and THIS is the common ground, and how we get there looks different.