Circana Growth Insights

#177 - The Convenience Channel: Trends, Challenges, and Opportunities

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There are more than 150,000 convenience stores across the U.S., and while multiple chains make up the majority, these typically small-format stores can vary widely from urban to suburban to rural. To some consumers, it might be the store where they purchase auto fuel. For others, it serves as their local grocer or a place to grab morning coffee. Circana’s Anthony Dostal, director of retail insights for the convenience channel, talks about the state of the convenience channel, including consumer behavior, competition, and strategies for growth.

Highlights:

  • While location and price remain the primary influencers of convenience store selection, the quality of products and services is becoming an increasingly significant factor.
    • Inflation and economic headwinds are affecting discretionary purchases and driving consumers to look for better value.
    • The competitive arena for c-stores is vast, and includes other convenience stores, grocery, dollar, club, and quick service restaurants.
    • Foodservice is a top opportunity for regaining traffic and sales in c-stores, but other opportunities include expanding private label offerings and leveraging loyalty programs.
    • Some retailers are leaning into digital engagement, including ordering and home delivery.
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