What’s the difference between content marketing and copywriting? Not knowing the difference can be detrimental to your business.

Content marketing is providing value; copywriting is selling.

It’s easy to see how confusing the two can be problematic. Neglecting either one will destroy your sales.

Content marketing is providing value. This can come in many forms, like blog posts, podcasts, videos, newsletters, et. There are all kinds of ways to give away free value.

Why would you give away free value instead of selling it? Giving away free value helps people build their trust.

You want to build peoples’ trust because people buy from those that they know, like, and trust.