In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn - Why sales is about trustworthiness- Why Moeed says cold calls are horsesh*t- Integrating your personal and work life to increase transparency- Common ways that sellers fail to build trustShow Agenda and Timestamps- About Moeed Amin & Proverbial Door [2:40]- What neuroscience teaches about buyer decisions [11:17]- Ways to establish trust with customers [14:39]- Why you should audit your personal life for trustworthiness [21:45]- Common mistakes sellers make that break trust [25:00]- Sam’s Corner [31:55]