The Sales Hacker Podcast

178. Why SDRs Should Report to Marketing w/ Amy Frampton


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In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.What You’ll Learn - Why trust is integral to chiefs of staff- Who sales development should report to (spoiler: it’s marketing)- The importance of employer brand- Being intentional about employee satisfactionShow Agenda and TimestampsAbout Amy Frampton & Bamboo HR [3:13]Quick aside: What a chief of staff does [9:46]Changes in marketing in the last 15 years [13:08]Who should sales development report to? [15:20]Employer branding & employee satisfaction [20:51]Paying it forward: Shout-outs [26:48]Sam’s Corner [29:00]
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The Sales Hacker PodcastBy Dan Sanchez