Stop guessing. Start profiting. 
If you’ve ever launched an offer that flopped and thought, “What am I missing?”—this episode is your wake-up call. Guessing who your audience is? That’s costing you time, money, and momentum. 

In this episode of Own Your Genius Podcast, we’re breaking down three simple, data-driven moves that help experts like you stop playing “Guess Who?” with your audience and start creating offers that convert. You’ll learn: 

✔ How to use quick, actionable research to uncover what your audience really wants 
✔ Why small tests beat big launches—and how to run them without stress 
✔ The easiest way to keep your Ideal Customer Profile fresh so your messaging always hits 

No jargon. No fluff. Just practical steps to help you protect your ideas, position your expertise, and profit from the work you’ve already done—without working overtime. 

Ready to reclaim your time and let your IP do the heavy lifting? Hit play now.