02:06 - Steven Bristol Introduction

• Twitter
• Blog
• LessEverything
• LessAccounting
• LessFilms
• LessConf
• LessChurn

02:32 - “Churn” 03:08 - The Genesis of LessChurn 04:04 - How does it work? 06:45 - SaaS Products

• Benchmarks

09:41 - Steven’s Background

• Alan Branch

10:58 - The SaaS Path (Advice)

• The 37Signals Blog
• Bacon Biz Conf
• LaunchRocket

18:36 - Churn University 21:48 - Outbound 24:14 - Pricing 26:43 - Customer Trust 32:44 - The Psychology of Churn 34:54 - Zombie Revenue 36:28 - Keeping Customers Around

• Onboarding
• Mandatory Field Feedback

Picks Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley (Philip)
MOO (Jonathan)
Tend (Steven)
Free Will by Sam Harris (Steven)
Peter Kirn: Alchemy synth is now a part of Logic Pro X; here’s what’s new (Steven)
less_interactions (Steven)
Contacts+ (Reuven)