A lot of people struggle with asking for testimonials. It can feel a little bit awkward. People don’t know how to ask for them or how to not feel awkward about it.

I think the simplest tip is if you feel awkward about it, it’s going to be awkward. Just don’t feel awkward about it. That’s actually going to help a lot more than you realize.

You’ve provided value already and people will be happy to provide a testimonial in return. It’s ok to ask for a testimonial.