Summary In this conversation, Matt Coffy discusses the 747 strategy, a high-volume approach to content distribution designed to maximize visibility and engagement on social media. He outlines the importance of consistent posting, the client onboarding process, and the workflow for content production, including the use of AI tools and project management software. The conversation also covers the significance of publishing and scheduling content effectively, as well as the ongoing process of continuous improvement and automation in content marketing.   Takeaways

• The 747 strategy focuses on high volume content distribution.
• Consistent posting increases visibility and engagement.
• Client onboarding involves a detailed discovery phase.
• Using tools like ClickUp streamlines workflow management.
• AI tools can enhance content production efficiency.
• Short form content is crucial for social media success.
• Scheduling posts across platforms maximizes reach.
• Performance data helps refine content strategies.
• Continuous improvement is key to effective marketing.
• Documentation ensures clarity and quality in production.