March 20, 2023

179 | Influencer marketing drives business growth even in B2B, learn best practices from Alessandro Bogliari, CEO of the Influencer Marketing Factory

52 minutes

Social media and paid search are over-saturated - organic reach is declining, and paid is becoming more expensive and less effective. At the same time, influencer marketing is booming.

Why?

Because if your target audience, already trusts a specific person, and that person recommends your product or service, your business benefits from the trust they already earned.

Like any other marketing method, B2C has mastered it before B2B, but in the past few years, B2B brands are utilizing influencer marketing as well.

In this episode we are talking with Alessandro Bogliari, the CEO and founder of the Influencer Marketing Factory. Allesandro shares practical tips, and best practices on how to get started and grow with influencer marketing.

💥 The detailed process you should follow
💥 What should be your process for different budget levels
💥 Do's and Dont's
💥 How B2B brands are leveraging influencer marketing
💥 and much more...

Connect with Alessandro on LinkedIn

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

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