Dr. Charles Spence: "I think flavor is probably one of the most multi-sensory experiences because we see food in color, but we hear the crunch, the crackle, the crispy etc. clearly. The taste on the tongue, the smell, the aroma, not to mention the pain and of chili."

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites:

#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)

#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56)

#3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14)

#4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)

#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11)

#6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)

#7 Is there Such a thing as a Perfect Meal? (27:49)

#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)

#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)

#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)

#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)

#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)

#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)

#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)

#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)

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Dr. Charles Spence

Head of the Crossmodal Research Laboratory at the

Department of Experimental Psychology at Oxford University.

www.psy.ox.ac.uk

#Sonic Seasoning #charlesspence #FoodandSound #Gastrophysics #OxfordUniversity #Kitchentheory #multisensory #theperfectmeal #food #sound #stevekeller

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