Have you ever noticed how we attach traditional milestones to innovation? As today’s guest points out, it’s like putting a fast fish on land and expecting it to still be fast. In this episode of Inside LaunchStreet, growth hacking and start-up junkie and CMO of valuer.ai, Taylor Ryan talks to us about how growth hacking is a way to innovate and why innovation advocates are important. We also delve into the mistakes we make around creating benchmarks and how to avoid them.