Do you want to get people talking about you, your company, or your products? You need a good public relations (PR) strategy. Learn how to avoid the trap too many entrepreneurs fall into by thinking, 'if I build it, they will come.'

Kimberley Waldron is Managing Director and Co Founder of SkyParlour, a strategic PR and content agency dedicated to serving the international payments and online commerce industries.

She shares her advice on where to start with developing a PR campaign, including how to deal with the media and tips to make your press release stand out.

Host: Patricia Keating
Guest: Kimberley Waldron
 Listening Time: 55 mins
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