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#18 - Anita Moorthy on what good marketing is, finding the right investors and the power of narrative.
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On this episode of The First 10 Podcast, I talk to Anita Moorthy, who is the host of the European Startup Show. The European Startup show is like the sister show to this podcast, where Anita interviews startups based in different parts of Europe to find insights that will help other fast-growing entrepreneurs. She interviews them on things like counter-intuitive strategies, growth channels, mistakes, and successes.
Key Points
- With idea validation, sometimes you need to balance intuition with data
- Story and narrative are powerful tools when raising funding
- Brand Building = Marketing + product + sales + customer service
- Finding investors often means finding someone who has already been thinking about the same problem you are solving, for a long time
Show Notes
Idea Validation Episode of the European Startup Show
Tessian Cyber Security
22 Immutable Laws of Marketing
Permission Marketing by Seth Godin
Everybody Writes by Ann Handley
Traction by Gabriel Weinberg
Contact Details
The European Startup Show
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By Conor McCarthy
4.6
99 ratings
Send us a text
On this episode of The First 10 Podcast, I talk to Anita Moorthy, who is the host of the European Startup Show. The European Startup show is like the sister show to this podcast, where Anita interviews startups based in different parts of Europe to find insights that will help other fast-growing entrepreneurs. She interviews them on things like counter-intuitive strategies, growth channels, mistakes, and successes.
Key Points
- With idea validation, sometimes you need to balance intuition with data
- Story and narrative are powerful tools when raising funding
- Brand Building = Marketing + product + sales + customer service
- Finding investors often means finding someone who has already been thinking about the same problem you are solving, for a long time
Show Notes
Idea Validation Episode of the European Startup Show
Tessian Cyber Security
22 Immutable Laws of Marketing
Permission Marketing by Seth Godin
Everybody Writes by Ann Handley
Traction by Gabriel Weinberg
Contact Details
The European Startup Show