Peek behind the curtain at the rice industry's national trade association as President & CEO Betsy Ward and Director of Strategic Initiatives Katie Maher join Michael and Lesley to talk about what went into developing the new Think Rice website, what makes USA Rice different from other agriculture trade associations, and some of the rice industry's unique assets. We'll talk free trade, sustainability, recipe photography, bluegrass music, movie trailers, rice fanatics on Reddit and more. Hosted by: Michael Klein and Lesley Dixon

Peek behind the curtain at the rice industry's national trade association as President & CEO Betsy Ward and Director of Strategic Initiatives Katie Maher join Michael and Lesley to talk about what went into developing the new Think Rice website, what makes USA Rice different from other agriculture trade associations, and some of the rice industry's unique assets. We'll talk free trade, sustainability, recipe photography, bluegrass music, movie trailers, rice fanatics on Reddit and more. Hosted by: Michael Klein and Lesley Dixon

Peek behind the curtain at the rice industry's national trade association as President &amp; CEO Betsy Ward and Director of Strategic Initiatives Katie Maher join Michael and Lesley to talk about what went into developing the new Think Rice website, what makes USA Rice different from other agriculture trade associations, and some of the rice industry's unique assets. We'll talk free trade, sustainability, recipe photography, bluegrass music, movie trailers, rice fanatics on Reddit and more. Hosted by: Michael Klein and Lesley Dixon

#18 Behind the Scenes at USA Rice

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.

Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.

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During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.

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#18 Behind the Scenes at USA Rice

#18 Behind the Scenes at USA Rice

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