In this episode of the Motivators Podcast, Marc is joined by Motivity’s Director of Customer Success, Cara Lechleiter, and Matt Cicoria—longtime school consultant and host of the Behavioral Observations Podcast. Matt shares what sparked his journey into behavior analysis, stories from working in pigeon labs and K–12 classrooms, and why understanding teacher behavior is just as crucial as student behavior. From post-pandemic challenges in schools to actionable advice for building rapport with educators, this conversation is packed with insight and heart. Plus, a behind-the-scenes look at the origins of one of ABA’s most iconic podcasts.