The Marketing Layer

18: Breaking Through Barriers


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Everyone has the next frontier, to paraphrase Star Trek. And each one is a new level to be conquered. It comes with uncertainty and fear. In the consulting world, we called these FUDs - Fear, Uncertainty, and Doubts. Every new step into the unknown starts with a FUD. But there are ways to eliminate them fast.

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The Marketing LayerBy David Perdew & Jennifer Perdew-Houlk

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