What do mobile jigsaw puzzles have to do with tugging on human heartstrings? In this episode, Anastasia Zaiceva, the Chief Communications Officer at ZiMad, a reputable mobile game developer and publisher, reveals how branding can be used as a tool to evoke emotions and build relationships around mobile games. 

Questions Anastasia answered in this Episode:

• Why has ZiMad put a big emphasis on communications?
• Where do you put most of your energy? Is there a particular initiative you’ve been focused on over the last year in communications?
• With something like a jigsaw puzzle, how do you approach the idea of emotion? And how do you separate it from entertainment?

Timestamp:

• 6:21 Anastasia’s background in mobile gaming
• 13:50 About ZiMad
• 15:58 Communications vs user acquisition
• 17:50 Building community around games
• 21:48 Puzzle packs & love stories
• 28:30 In-game features that connect people

Mentioned in this Episode:

• Anastasia Zaiceva’s LinkedIn
• ZiMad