The City of Amesbury developed a new brand for their voice and visual communications. Kassandra and Claudel will discuss the importance of an established brand and how it impacts the way stakeholders identify factual and authentic correspondence. In a time of information overload, cutting through the noise is a constant challenge. Hear from them about where they see value and where they struggle the most. Together we must strengthen trust in local government, the level of government closest to the people, and we can do that through communication.