Where to draw the line between exploiting or growing customers.

18: Buy Customers, or Bye Bye Customers?

Leaders are pulled in all directions. There is no rule book.

Beginning with 'No Grit No Pearl' each episode of the Gritty Leaders podcast explores a tension or paradox of leadership asking how founders, entrepreneurs and scale-up CEOs decide which way to turn.

Published fortnightly, each Gritty Leaders episode:
o Is for leaders in start-up and scale-up growing companies
o Asks directly about the tough decisions of leadership: strategy to tactics; the rough and the smooth
o Tells real stories of leadership grit to get 'inside' leadership
o Tests leadership ideas and theories in today's business front line
o Wraps up by drawing Gritty Leadership Lessons from what's been said

Ben and Ian are regularly joined by guests. Founders and leaders of growing companies weigh-in to discuss the Gritty Leadership Question of the episode and tell their personal stories, "I learned about gritty leadership from..."

Business

Entrepreneurship

Management

Leaders are pulled in all directions. There is no rule book. Beginning with 'No Grit No Pearl' each episode of the Gritty Leaders podcast explores a tension or paradox of leadership asking how founders, entrepreneurs and scale-up CEOs decide which way to turn. Published fortnightly, each Gritty Leaders episode: o Is for leaders in start-up and scale-up growing companies o Asks directly about the tough decisions of leadership: strategy to tactics; the rough and the smooth o Tells real stories of leadership grit to get 'inside' leadership o Tests leadership ideas and theories in today's business front line o Wraps up by drawing Gritty Leadership Lessons from what's been said Ben and Ian are regularly joined by guests. Founders and leaders of growing companies weigh-in to discuss the Gritty Leadership Question of the episode and tell their personal stories, "I learned about gritty leadership from..."

Share 18: Buy Customers, or Bye Bye Customers?

Sign up to save your podcasts

18: Buy Customers, or Bye Bye Customers?

18: Buy Customers, or Bye Bye Customers?