Meet Fio Dossetto.

A lover of em dashes and sticky notes, she writes the contentfolks newsletter to help marketers create content that truly serves the audience.

When she’s not writing the newsletter, she works on other interesting projects like this. And for a kid who always found joy in words, the opportunity to create a comic book about email delivery dogs and having ‘spread joy’ as a success metric is a wild dream coming true!

In this episode, we talk about opinionated editors—em dash is THE best punctuation mark of all time, don’t fight me—finding joy in words, giving yourself permission to be silly, unlearning things as a newsletter creator and a whole lot more!

Dig in by hitting the play button!

Find out more about the Newsletter Nerd Show here - https://www.thenewsletternerdshow.com/ 

Time Stamp:

00.40 - Why em dashes are the best punctuation marks of all time

02.14 - What Fio found joy in as a child

03.28 - A project where spreading joy was the goal

06.24 - Silly mockup pages to fuel creativity

09.10 - How contentfolks happened

11.30 - Going from a weekly newsletter to a fortnightly newsletter (+ Ann Handley)

16.02 - How the sticky note representation came to life

18.21 - One thing that Fio had to unlearn mindfully as a newsletter creator

20.36 - Not playing the numbers game

22.35 - What success means for contentfolks

24.14 - If Fio could only one newsletter for the rest of your life, which one would it be?

27.27 - Something Fio considers a newsletter sin

28.39 - The Reading Room

35.35 - Fio plays Have You Ever