Customer Acquisition Chaos...

"The old playbook - spin up Facebook ads, sprinkle in some SEO and SEM, maybe experiment with some influencer campaign....doesn't work again more". Rex Woodbury

We've been renting our customers from FAANG, but the rent is going up, there is no denying that.

So, let's introduce a new way - System Thinking Marketing.

Blend....

Slow marketing - brand marketing

Fast marketing - tactical paid

To blend the 2 we need to become creators, and story tellers.

We need to see commerce as a journey, one we go on with our customers.

A LONG journey. Life Long.

From time to time we'll carry our customers.

From time to time they will walk alongside with us.

From time to time we will walk on our own.

So what is in the creators rucksack?

In no particular order:

PR

Newsletters

Blogging

Podcasting

Events

Pop-up stores & exhibitions

Analytics - to steer the path

Build these assets individually, don't fall into the habit of optimising one against the other.

Focus on each to be as good as they can be as if these assets were the last thing you owned.

BTW, how long will you/ can you wait?

JFYI, CAC will only get worst...

mmm....

#digitalamarketing #brandbuilding #argybargy

For more info about us follow the link below

https://www.dx3.co.uk/latest-thinking