Jay Jefferies moved to the US in July 2004 after his dream of a career in football was stunted by a series of knee injuries.

Early on he was coaching in the youth soccer industry, before taking it upon himself to apply to study at university here in the states.

After graduating, he worked in multiple roles and fields until 2022, when he finally began his journey as the founder of Brit Force Training, offering affordable fitness options for everyone. He talks on his motivations, inspirations and a genuine passion in helping people achieve their fitness goals.