Code of the Craftsmen

18. Forbes 30 Under 30 CEO VaLanDria Smith-Lash on launching business, standing out and excelling as a young adult


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Jay Briggs and Ben Cowan sit down with Valandria Smith Lash - 24-year old CEO and Founder of Course Culture - an organic body cream business that she launched as a college student with the help of a large investment from her University president. Valandria has been recognized as a Forbes 30 Under 30 honoree (Class of 2023) and named Young Woman Entrepreneur of the Year by Aviatra Accelerators (2024). Based at Miami University in Oxford, Ohio, Coarse Culture continues to grow its reach — including availability on Amazon.

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Code of the CraftsmenBy Jay Briggs and Ben Cowan