Automation isn’t new — but it’s evolving fast.

In this episode of Simply Briefed, host Kristine Lium explores what automation really means in today’s workplace, why consistency may matter more than speed, and how to decide where automation truly creates value.

Drawing on insights from Nordic companies like Normain, this episode breaks down:

• The difference between task and process automation

• What it takes — and costs — to automate

• The guardrails that keep humans in control

• And how to recognize when automation actually supports your expertise
  

Stay tuned until the end for a look ahead: agents, assistants, and how to navigate what’s coming next.

Keywords: Automation · AI · Agents · Assistants · Knowledge Work · Human in the Loop · Future of Work · Nordic AI

Key Topics

Consistency over speed · Defining processes · Automation readiness · Costs vs. value · Human oversight · Practical use cases

Stay tuned until the end for a look ahead: agents, assistants, and how to navigate what’s coming next.

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Guest: Simply Briefed Host Solo episode

Host: ⁠Kristine Lium⁠

Socials: ⁠LinkedIn⁠ & ⁠Instagram⁠

Produced by: ⁠PIMM