Your host, Christopher Dedeyan talks with Nancy Shenker of the On Switch. The On Switch is Nancy's day job and her passion. She leads a company that consults to a wide range of businesses on how to do better marketing. You can access Nancy’s wisdom and wit in the “to go” version. You can invite her to your conference or place of business to inspire or train. Or, you can read her blogs, books, and banter in a variety of media.

To learn more, visit http://www.theonswitch.com/