In this episode of Let's Talk ABM Declan is joined by Andrea Clatworthy, Global Head of Account-based Marketing at Fujitsu. Andrea first introduced ABM at Fujitsu in 2014, in this interview she shares her experiences of expanding the program globally.

Here's what they cover:

- What makes Fujitsu’s ABM program different

- Why Account Experience is so important

- What the future holds for ABM at Fujitsu

- Advice on how to start an ABM program