The press release remains an invaluable marketing tool for corporates and startups to spread media awareness, even in the interconnected age of social media and Twitter. However, it is becoming increasingly more competitive to win over journalists, who are inundated with hundreds of PR emails every week. To truly stand out and rise above the pack, companies must enhance their press releases by approaching them through the lens of a storyteller. This article will share a few tips in how this can be done.

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