On this week's episode of The Shontavia Show, host Shontavia Johnson speaks with Sherrica Sims, who has received more than 13 million views and counting on a viral YouTube video featuring her and her daughter.

Seeing the potential opportunity to leverage their millions of views, Sherrica turned her family's viral moment into Simply Sims - a brand based on her family's digital content. Sherrica also founded Go Be Great Productions, a business entity that houses all of their brand and partnership opportunities.

To date, the Simply Sims brand has appeared on shows including Ellen, Little Big Shots, and Good Morning America. Simply Sims has also worked with brands like YouTube, Nickelodeon, Kohl's, and #RyansPlayDate. In this episode, Sherrica talks about how she's turned a 3.5 minute video into a dynamic brand and successful business.

//Show Highlights

02:15 How growing up in a very religious home led Sherrica Sims to finding her own voice
03:13 Why Sherrica created the viral video that now has more than 13 million views
04:47 How Sherrica received help in making her video go viral
06:07 How people make money off of viral videos
09:25 How Sherrica capitalized on the new attention from her viral video by listening to her target audience
10:33 How 2 years of consistency led to a partnership with YouTube
11:44 How Sherrica created a business after her viral video
13:16 How having a family brand impacts the Sims family
16:01 How to secure brand deals while being true to yourself
19:18 How content creators make money online
23:02 Three things people need to do if they want to become content creators/influencers
24:47 Who's helped Sherrica build her successful business and platform
27:51 Where to find the Simply Sims brand online

// Show Notes

My 3 year old tries to get out of trouble by telling stories with Tiffany Sims: https://youtu.be/MVs71CBX7J8

Simply Sims YouTube channel: https://www.youtube.com/channel/UConfdDrYWwZm_rUtTYnf6hw

Simply Sims on Facebook: https://www.facebook.com/simplysimsfamily/

Simply Sims on Instagram: https://www.instagram.com/simplysimsfamily/

Simply Sims on Twitter: https://twitter.com/simplysimsFam

Simply Sims on Tik Tok: https://www.tiktok.com/@simplysimsfamily

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