In today's episode of The Hero of the Hour Podcast, Mark chats with Nick Sonnenberg. an entrepreneur, Wall Street Journal bestselling author, Inc. columnist, and guest lecturer at Columbia University. He is the founder and CEO of Leverage, a leading operational efficiency consultancy that helps companies implement the CPR Business Efficiency Membership outlined in Come Up for Air. This is the culmination of Nick’s unique perspective on the value of time, efficiency, and automation, which stems partly from the eight years he spent working as a high-frequency trader on Wall Street. The CPR Business Efficiency Membership consistently results in greater output, less stress, happier employees, and the potential to gain an extra full day per week in productivity per person—just by using the right tools in the right way, at the right time. Nick and his team have worked with organizations of all sizes and across all industries, from high-growth startups to Fortune 10.

During the episode, they discuss Nick's definition of a hero" someone who's willing to do something uncomfortable that most would not be willing to do.

They talk about Nick's early life as an entrepreneur, selling figs around the block, taken off the fig tree, as well as selling baseball cards and other items.

Nick also offers some thoughts on understanding the various pieces of the entrepreneurial puzzle, such as figuring out your product or your service, knowing your offer, pricing and your clients.

Join Mark and Nick for this fascinating discussion!

Enjoy!

What You’ll Learn in this Show:

• The concept of CPR as defined in his book.
• The importance of having a foundation that allows you to scale.
• The inspiration for writing Come Up For Air.
• And so much more...

Resources:

Nick Sonnenberg Linkedin

Come Up For Air book

Leverage

Northeast Private Client Group

Mark B. Murphy Linkedin

Mark B. Murphy website

Northeast Private Client Group Youtube Channel

Books:

Get Mark's Book Here: The Ultimate Investment: A Roadmap To Grow Your Business and Build Multigenerational Wealth

Extraordinary Wealth: The Guide To Financial Freedom & An Amazing Life

The Win-Win Outcome; The Deal Maker's Guide to Buying and Selling Dental Practices

This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS or Guardian, and opinions stated are their own. Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 200 BROADHOLLOW ROAD, SUITE 405, MELVILLE NY, 11747, 631-5895400. Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. NORTHEAST PRIVATE CLIENT GROUP is not an affiliate or subsidiary of PAS or Guardian. CA Insurance License Number - 0B36048, AR Insurance License Number - 741545.2023-157698 Exp 06/25