Have you ever wanted an item (i.e. clothing, decoration, etc.) so bad it starts to consume you? Do you become determined to find it? Or let's say you're looking at a newer car. Why is it that you suddenly notice that same make/model everywhere? 

In this episode I share information from two different books:

Greg McKeown’s book, The Art of Effortless Results

Laura Goodrich's book, Seeing Red Cars

As always, send me your thoughts: [email protected]