How do you decide whether or not it makes more sense to work with an agency or hire in house?  Well, a big part of it comes down to how your team is structured.  While agencies are most used for specific subject matter expertise, the ability to see trends across brands, & access to tools, the makeup of an internal team is the biggest factor you should consider when looking at an agency.

The agency world has shifted a lot in the last 10 years, we want a seat at the table and to be viewed as a partner and not a vendor. Agencies heavily rely on brands for customer insights, pinpoints, common objections, unique selling props, etc.  We need the tools to to inform the strategy.  The reality is that the way a team is built plays a lot into being able to provide those insights. 

Join Zach & James as they discuss how different organizational structures can have an impact on an agency partnership.