Now that you've got your Mission Statement, Key Characteristics, Critical Actions, and your Story Pitch... you need a theme. Think of the theme as your "why" or your "controlling idea". If you're going to get people on board you need a theme.
 
<a href="https://bmsu.mitchalverson.com">Check out Business Made Simple</a>
<a href="https://live.mitchalverson.com">Check out the Live Marketing Workshop on July 19-20</a>
Get the daily videos to go with each podcast <a href="https://www.businessmadesimple.com/daily/?ref=mitchellalverson">here</a>.

Now that you've got your Mission Statement, Key Characteristics, Critical Actions, and your Story Pitch... you need a theme. Think of the theme as your "why" or your "controlling idea". If you're going to get people on board you need a theme. Check out Business Made Simple Check out the Live Marketing Workshop on July 19-20 Get the daily videos to go with each podcast here.

Now that you've got your Mission Statement, Key Characteristics, Critical Actions, and your Story Pitch... you need a theme. Think of the theme as your "why" or your "controlling idea". If you're going to get people on board you need a theme.
 
<a href="https://bmsu.mitchalverson.com" rel="noopener noreferrer">Check out Business Made Simple</a>
<a href="https://live.mitchalverson.com" rel="noopener noreferrer">Check out the Live Marketing Workshop on July 19-20</a>
Get the daily videos to go with each podcast <a href="https://www.businessmadesimple.com/daily/?ref=mitchellalverson" rel="noopener noreferrer">here</a>.

18 Leadership Series: Tell me why you're doing what you're doing

For almost every stage of life, you've likely had a coach or a trusted advisor. Why is it that when it comes to marketing, most people don't have a coach? I know you want to be successful. In order to do that you need marketing that is clear and that works. Listen daily to get practical and proven advice about marketing, messaging, websites, web strategy, and so much more. Mitch is a StoryBrand Certified Guide. Mitch also owns and operates Aveta Marketing which is a niche agency focused on Senior Living and those who serve our Seniors.

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18 Leadership Series: Tell me why you're doing what you're doing

18 Leadership Series: Tell me why you're doing what you're doing