Here are some foundational questions: what is a sales process? 🧐

And, how do you match your CRM to the work your salespeople do to get new business?

In this 18th episode of the show, I had a special guest David Masover who runs his consulting firm. He is a sales hero with over three decades of experience in sales, and with his heart beating hard for the craft that he has mastered.

We cover a lot of foundational questions when it comes to the sales process, CRM, and the challenges and reasons why not every company masters their sales process.

Check out the links to the episode on the comments, meantime here is some food for thought:

✏️ Have you asked yourself these questions:

What are your salespeople doing to get new business?

How are they doing it?

What are the steps they are taking?

What does that process look like?

✏️ The sales leaders of every company should be spending time observing and profoundly understanding the work their salespeople are doing to get new business, then take what is happening NOW and clarify that into a process, and from there you can build-rebuild-optimize your CRM system

✏️Your numbers and stats are BS if you don’t do the proper work from the beginning

Here are the links to David’s books and where you can reach him:

https://www.linkedin.com/in/masover/

https://www.davidmasover.com/

https://amzn.to/33oDJ3x (The Salesman’s Guide to Dating)

https://amzn.to/34AaMDr (Mastering Your Sales Process)

https://amzn.to/2smjgjb (Managing the Sales Process)