On this episode of the ChopTalk Podcast, we are joined by Jonah Katz. Jonah is an alumnus brother from Ball State University and he currently lives in Los Angeles working for the second largest independent advertising agency in the world. Taylor, Mike, and Jonah do a deep dive into the world of social media to talk best practices, branding, and the evolution of the platforms over the last 5 years. The conversation is concluded by tying this all together and talking about how this applies to us at an international level and at the chapter level.