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Shocking: It starts in the sales process. Simply ask your client if they'd be happy to give you a testimonial if you get them the results they're looking for. From there, you've set that expectation from the beginning and they'll see the ask coming!
Step 1: Are Your Clients Happy?
Happiness Surveys — What to include:
Step 2: Make the Referrals Rain
When you acquire a customer, and they love you, it's your job to get referrals for your agency. If you're doing a great job, your clients should have no problem spreading the word. Bonus! If you assign this to your client account manager, you don't have to worry about remembering to ask for referrals!
Now that you've asked them if they're happy (see Step 1 above) and they've given you a testimonial—you're in. Simply ask and/or offer something for a referral.
Option A: Discount for Referral
Option B: If a discount is not in the cards for you, just ask for a referral!
If you focus first on making your clients happy, then asking for referrals— your business will naturally grow without having to stress about where your next client will come from. Sounds pretty great, eh?
[HELPFUL LINKS]
Onboarding Checklist: Grab our onboarding checklist here.
[ABOUT THIS PODCAST]
Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients!
By DOT & CompanyShocking: It starts in the sales process. Simply ask your client if they'd be happy to give you a testimonial if you get them the results they're looking for. From there, you've set that expectation from the beginning and they'll see the ask coming!
Step 1: Are Your Clients Happy?
Happiness Surveys — What to include:
Step 2: Make the Referrals Rain
When you acquire a customer, and they love you, it's your job to get referrals for your agency. If you're doing a great job, your clients should have no problem spreading the word. Bonus! If you assign this to your client account manager, you don't have to worry about remembering to ask for referrals!
Now that you've asked them if they're happy (see Step 1 above) and they've given you a testimonial—you're in. Simply ask and/or offer something for a referral.
Option A: Discount for Referral
Option B: If a discount is not in the cards for you, just ask for a referral!
If you focus first on making your clients happy, then asking for referrals— your business will naturally grow without having to stress about where your next client will come from. Sounds pretty great, eh?
[HELPFUL LINKS]
Onboarding Checklist: Grab our onboarding checklist here.
[ABOUT THIS PODCAST]
Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients!