Do you know how many of your customers actually come back and buy your food product again? Not roughly. Really.

Because repeat purchase is the number that tells you the truth.

Last week I spoke at the Nourish conference organised by the Tastebuds Collective, and I heard something that anchored what I think about what actually drives food and drink repeat purchase.

Spoiler: it's not your packaging. It's not your brand story. It's not even getting onto shelf.

So what is it? And why are so many food and drink founders getting this wrong?

In this episode, I share:

• The biggest industry shifts happening in 2026

• What a school chef taught us about what customers really respond to

• Why functional brands struggle between product development and scale-up

• The one thing most brands are too close to their product to see

If you're struggling with repeat purchase, this episode will change how you approach your food or drink product.

You need help with the flavours of your product(s) but you don't know where to start? 🔗 ⁠⁠Book your Flavour MOT⁠⁠ today

If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast!

💌 ⁠⁠⁠⁠Subscribe to my newsletter⁠⁠⁠⁠ to receive every week directly in your inbox the biggest challenges in food and drink product development and how to solve them.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ or via my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 

I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's.

I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations.

If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes.

I specialise in clean-label, additives-free, plant-based, and functional food product development.

Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't.