In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include:

• The difference between lead generation and prospecting
• How to determine whether your prospecting techniques work
• The biggest mistake that most companies make with prospecting
• The problem with setting number goals for SDR's and what to do instead
• The questions you need to answer to be great at follow up
• How to figure out what to say to your prospects
• The 18 essential steps to creating powerful prospecting techniques
• What sort of conversion rates you could expect
• How to know when to stop over educating your prospects
• and much more