Part 3, the closing chapter, of our Made to Stick book report/breakdown/book club is HERE.

Frodo is ready to destroy the ring and we’re ready to discuss the “E” and “S” in Chip & Dan Heath’s “SUCCESs” checklist for a sticky story—Emotions and Stories.

These components are so central to storytelling that many examples often go hand-in-hand. It’s a bit of a “Chicken or the Egg” debate: What comes first—the emotions or the story?

How do you appeal to someone’s self-interest? How do you spot a good story?? Why is it that we all remember Jared’s Subway story???

Brothers Heath have the answers and Mikey and Molly have the spark notes.