Raymond Smith is one of the key architects behind NASCAR’s sim racing and esports strategy, serving as Sr. Director, Esports at NASCAR.

In this episode of “NASCAR Future Champions Coming From eNASCAR! Raymond Smith Podcast,” we explore how he connects traditional NASCAR fans with a new generation coming through gaming, iRacing, and the official eNASCAR ecosystem.Raymond’s background spans Major League Baseball marketing with the Washington Nationals, fan development at Richmond Raceway, and now leading NASCAR Gaming & Esports.

He is deeply involved in the eNASCAR Coca-Cola iRacing Series and the eNASCAR College iRacing Series, helping transform virtual racing into scholarships, professional opportunities, and a true talent pipeline for future NASCAR stars.In this conversation, we talk about how to build a career in sports marketing, how eNASCAR became a serious pillar of NASCAR’s strategy, the layers of the sim racing ecosystem, the jobs created by sim racing, and what is next for eNASCAR.

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SimRacing Expo Charlotte, North Carolina, USA: 22.-24.May 2026

SimRacing Expo Frankfurt, Hessen, Germany: 16.-18.Oktober 2026

💻 Website

➡️️ SimRacing Expo Frankfurt: https://www.simracingexpo.de

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