Since launching her line in 2011, Rebecca Minkoff has become a globally recognized brand with stores around the world and a cult-like following.

She’s a pioneer in the fashion industry, merging tech with fashion and constantly evolving her product line. She offers products like “connected” smart bags that provide consumers access to exclusive content and was the first brand to feature interactive mirrors in the dressing rooms. Always thinking about her core customer, she decided to break the mold and offer her customers a front row seat at fashion shows via virtual reality.

Minkoff, who says she doesn’t believe there really is such a thing as work-life balance, is expecting her third child and speaks candidly with Monica about what life will realistically look like being a CEO with a newborn.

Minkoff also reveals the secret to evolving with your customer and how she uses technology to ease their pain points. She also shares how she connects her digital and retail experiences for customers and what she does internally to treat employees and build a strong company culture.