Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close".

This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going. 

In This Episode You Will Learn:

• How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you.
• How to couple the "concession close" with the "risk reversal close" for the ultimate close.
• Control the power frame with your prospect to not allow them to walk all over you
• How to strategically close clients without them feel as though they're being closed

This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money.

Enjoy

Brett McDonell

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