Advertising is a battle for perception in the buyer's mind. And there's only 2 types of perceptions that really matter. How are they created? How does it affect the entire business' success? 

If you prefer to read the article or watch the video:

https://blackcamel.agency/humphub-research/the-failed-b2b-ad-message-your-solution-is-not-a-solution-without-a-problem/