In this episode of BizQuik, Julie & Corey chat with Reid Simkovitz, founder, CEO, and the inventor of The Scruffie. The Scruffie is a unique leg and neck shaving solution. We talk with Reid about the process of launching a physical product and the phenomenon of the "pink tax". Topics discussed include:

• The origin story of The Scruffie (hint: it involves desperation and a formal)
• The importance of quality customer service for a physical product
• The impact COVID-19 has had on The Scruffie launch strategy
• What it's like to learn as you're building a company
• What's it like to have Jesse Itzler as your "hype man" (awesome - as you can imagine)
• The art of using TikTok for a marketing strategy
• How the fear of being judged gets in your way of progress

If you're interested in learning more about The Scruffie (or Reid) you can learn more in the following ways:

Website - https://thescruffie.com/

Email - [email protected]

Twitter - https://twitter.com/the_scruffie

Facebook - https://www.facebook.com/thescruffie

YouTube - https://www.youtube.com/channel/UCgfdC-ErrJ2-yt9fCJ3h1ZA

Instagram - https://www.instagram.com/thescruffie/

LinkedIn - https://www.linkedin.com/company/scruffie-llc/

If you're interested in learning more about BizQuik - check out our website BizQuikPodcast.com. You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com. You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.