How would you react if your FI spent half a million and 2 years developing a new app but after launching it, the customer satisfaction decreased?  7 non-obvious factors can either lead you to a digital breakthrough OR completely sabotage it. 

Find out:

•  What are the reasons why UX/CX efforts so often fail?
• How to identify and avoid these blindspots in time to protect the success of expensive, large-scale digitization projects?
•  What’s the best way to bridge the gap between your financial brand and customer expectations?
• How to reach a digital banking beakthrough by implementing the right approach at seven levels of your business - culture, feedback, execution, design, value, brand promise, emotions.

Read the full article at UXDA's blog.