Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market ("The Great Resignation") meant she needed to rethink what she offered clients — and rapidly learn how to find new clients using marketing techniques. In this episode, Cheryl talks about how she began experimenting with marketing, sharing the successes and struggles she encountered along the way. You'll also learn the three changes she made to her social-media posts that caused her engagement to soar. 

Marketing tactics discussed in this episode include:

• Social media (LinkedIn & Instagram)
• Podcast guesting
• Publicity/PR
• Video marketing